Lyrics they say describes who an artiste is, it sometimes brings out the hidden things about their persona hence their words represent who they are in the eyes of their fans.
These days’ musicians are easily identified by their popular term or saying in a song, other times a musician is noticed by his signature tune on every song.
Information reaching 18newspaper.com reveals that some local artiste are mimicking some terms from some huge names in the act of Hip Hop which end up becoming popular among their fans but they can’t say it outside the country.
Terms like, (not to mention any names) ‘What Else, Raah, Ratatata, just to mention a few have traces from either an American Hip hop rapper or a Jamaican dancehall artiste.
Recently a playback of 233 Connect event fabulous live in Ghana on GH & beyond live on Viasat 1 disclosed that rapper Redkafe in the States is the originator of a term ‘hence when he heard it in Ghana he thought people where referring to him only to realize it was someone else the fans were rooting for.
The same applies to some terms other terms which when released by the artiste caught the attention of many but only for fans to know it was a borrowed term from somewhere.
Are similar terms really necessary at all, can two artiste be sharing the same term but in different countries? Every musician want to protect his or her own term making sure it grows into a brand, something that will differentiate him/her from others hence two artiste can never share the same term whether they are in two different countries or not.
Our local artiste need to build up brand terms, because gradually our music is going global with the western world noticing our hard work hence there can’t be two redkafe’s in the world, there can only be one hence we should all encourage our artistes to come out with unique brand terms and stop mimicking terms.