Surviving in the Ghanaian film industry is tough and having talent is just a means but not an end in itself.
It’s a small and competitive industry and the key to success is ensuring that the right people know about you and what you can do; it’s not necessarily who you know. An effective marketing strategy, branding, networking, and knowing how to act is all vital to finding and staying in the film industry.
The Ghanaian film industry one used to know some years back with the perception that, only drop out and second class profile personalities indulge in is gradually changing. This month has seen a new entrant, Mr. Edward Agyekum Kufour, the second son of ex President John Agyekum Kufour of erstwhile NPP government. He officially heralded his stay in the movie industry.
On a one on one chat with him over the weekend at his “nirvana” house; he revealed to GhanaSuperStars.Com that right from his childhood, he has always been fascinated by anything to do with acting on stage, singing, poetry, chorography, and other forms of arts. Even at his elementary days at Christ The King International School to Achimota Secondary School (Class of 1985), Mr. Agyekum had started acting on stage. He had his 6th Form at Labonne Secondary School.
“After secondary school, I left for UK, where I pursued professional studies at Crown College, London, England; professional ABAC certificates in computing programming for business applications and proceeded to Dillard University, New Orleans, Louisiana, USA where I studied Bachelor of Science major in computer science and business management.
While in the UK, I acted in some theatrical performances as well as composed and sang some lines but for singing professionally, am yet to consider that”- Mr. Agyekum revealed.
Talking about the movie industry; he stated that the movie industry looks promising and so needs attention and financial support from the cooperate bodies. As a man who has political blood running through his veins because of his genealogy; Mr. Agyekum opined that our politicians or the government especially Ministry of information, Ministry of tourism and if possible the Ministry of youth and sports should invest money into the Ghanaian movie industry. Nollywood (Nigeria) and Ghollywood (Ghana) are on the same scale but the former is doing massively well because of government support.
Edward Agyekum Kufour who has now been made the patron of the Film Crew Association of Ghana (FICAG), felt honored. He accepted the offer because he thinks, that is a sensitive area to start from. He believes anyone who knows much about movie making will understand that movies can never be made without the film crew. “That is the best place to start from”-He said.
Mr. Agyekum currently has 4 movies to his credit. One that is yet to be premiered is titled Wrong Target. Mr. Agyekum is the MD/CEO of Hannaba Farms limited. He is happy with the impact Ghana film/movie industry is making. He’s only problem however hinges on the failure to keep to time during productions. “I encourage producers to work harder by keeping to scheduled time as well as actors. They should also respect their call times”.